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Then how about buying white gold? White gold is pure gold mixed with other metals that have different levels, typically up to 70%. Some say it is a platinum and white gold, but because the price of platinum is very expensive, so in Indonesia rarely sell them.

the choise as Well, if your goal is investment, buy gold bullion or gold coins and make sure there is an international standard certificate. See the example in the picture.

Buying Tips Gold Certified Gold Bars, Gold and White Gold Jewelry

Then where where to buy gold bullion with levels of 99.99% certified? You can buy in factory Limited gold sales division, can be viewed via the website or can be through Place logammulia.com Pawnshop, and also shops that sell gold.

• Save memorandum purchase because it will be necessary if the gold will be sold again.

This is because not all buyers of gold, both sold in stores or other places, an expert in determining the gold content. Because to check the levels of gold takes time and technology are not necessarily available where you sell it. And if possible, sell the gold was back in the place you bought it, because it certainly would be easier and there are many questions about gold.

So what is the value of gold when sold?
Depending on where you sell it, if they use the system at the Pawnshop pawn, then your gold is only rated up to 90% of the buying rate mortgage at the time. When stores of gold, usually cut Rp.5000/gram of the purchase price. And if in PT.Logam Honor – Division PT.Antam.Tbk gold sales, you can see on the website for the purchase price back logammulia.com per-gram.

Do you know how big companies protect business assets? They have a way to protect assets with a hedging. For example, such companies have debts in foreign currencies with a maturity of five years to come. Then the company will sign a contract purchase of foreign currency on the agreed value, with the date of realization of corresponding maturity debt. There is a fee charged, but for large companies is not a problem. Better to pay a fee whose amount can be ascertained, rather than bear the risk that is not limited. In other words, better pay a fee to obtain the value at an affordable rate, rather than face the risk of ballooning debt doubled due to exchange rate fluctuation.

For us, the public, of course, somewhat difficult to hedge as do large companies. Because of course more complicated and even limited access, and asset not always associated with the value of the dollar. Therefore, hedging can be done to the general public is to buy gold or savings in gold.

In this case the gold is used as a protection against the value and wealth. And in general the higher the inflation, the better will usually rise in gold prices. And the more people panic against economic uncertainty, the price of gold will be driven up. But the opposite applies, the price of gold will tend to be constant when the inflation rate low. Gold prices tend to decrease slightly even when the inflation rate below two digits and the dollar exchange rate stable.

Therefore, investment gold is very suitable for use as a protector of property value. Gold values ??tend to be stable and have not considered the effect of inflation (zero inflation effect). Circles refer to gold as an investment consultant save heaven. Buy gold and gold is an asset saving in a safe and stable, so-called heaven save it.

You need to know that the noble metal is one of the oldest investment instruments in the history of mankind. Since ancient times, precious metals have become a tool for storing wealth-tested in a long period of time. Whatever the problems experienced by a nation / state, precious metals: gold continued to show prowess.

There is an assumption that if investors already own shares, bonds, mutual funds and property then it has diversified, but if the precious metals: gold and silver, etc. have not been included in their investment portfolios, then they really have not really diversified. A successful investor is the investor who chooses the right superior investment instruments, and buy cheaply and make a profit when the price goes up significantly. Even precious metals have not been reached on the investment radar of investors most, indeed precious metals have the potential  fairly good results in the future. It is defensive of precious metals to protect you from the worsening economy. But precious metals can also be offensive to seek higher profits through speculation. It is more advisable, investors use precious metals to a more defensive or hedging compared with the infensif.

Lately, the popularity of the precious metal climbed again marked by rising prices of precious metals is high, which in the circumstances the dollar down. Some of these currencies and even reached the lowest point in its history. Moreover, the economic deterioration that occurs in some countries in the world makes the performance of precious metals such as gold becomes more frenzied price.

Therefore, when  economic situation worsened, no uncertain, it is advisable to diversify your investments into precious metals, especially gold bullion.

decline in gold prices was the continuation of a correction in gold prices on Tuesday. Overall, the price of gold during this week has slid nearly U.S. $ 50 per ounce.

These declines, he added, also triggered by the release of economic data
better than investors originally expected. “Investors want to realize profits after reaching the highest price,” said Redler as reported by The Street, Thursday, January 6, 2011.

Redler believes gold prices will be higher this year than the current level. Still, he could not determine how the score. He predicts gold prices will still be traded at the level of U.S. $ 1,320 per ounce.

Sharp decline in gold prices has actually happened in early 2010. At that time, no less than a month, the spot price of gold fell nearly U.S. $ 100 from its highest level ever achieved in January.
Drop in gold prices after recent weeks and rocketed to record highs in the gold market making traders Cikini, Jakarta, afraid to open the price and sell the precious metal. Traders chose not to sell the precious metal because of fluctuating prices.

“After the fall, we do not have a trade. Since there is no price, not the stock runs out, but we do not dare,” said Jaya Abadi gold shop owner, Julia, to VIVAnews.com Cikini market, Thursday, August 25, 2011.

The fall in gold prices, says Yulia, making the gold traders do not open trade in precious metals, because they’re in a position to wait for the development of stable gold prices rose again. “Here it is not open price, the average is not traded precious metals. Do not know if in other places,” he said.

Instead, go Yulia, she and several other traders only trade open to buying and selling jewelry, because consumer demand ahead of Eid increased, although not significantly.

“Yes, it was crowded, but not for the precious metal, yes,” he said.

Meanwhile, at PT Aneka Tambang Tbk Processing Business Units and Precious Metals Refining per August 25, 2011, at 7:33 pm, the price of the precious metal the size of a gram sold Rp534 thousand and two grams of Rp513 thousand per gram. For the size of 2.5 grams sold Rp508 thousand per gram, three grams of Rp506 thousand per gram, and five grams of Rp502, 5 thousand per gram.

The price of gold on international markets this week continues to decline. Conditions that trigger the selling price in Jakarta, also corrected. Based on data on the Comex division of the New York Mercantile Exchange, Wednesday, January 5, 2011, the price of gold for February delivery fell U.S. $ 5.10, to U.S. $ 1,373.17 an ounce.

The highest recorded price of gold at U.S. $ 1385.20 and low of U.S. $ 1,364 per
ounce during the trading session. Meanwhile, according to Kitco index, the spot price of gold fell U.S. $ 8.20.

In the country, based on sites managed by PT Aneka logammulia.com
Tambang Tbk, precious metals prices in the spot market on Thursday, January 6, 2011, reached Rp403 thousand per gram, while the purchase price of Rp387 thousand per gram.

If compared to Tuesday this week, which is at the level of Rp413 thousand per gram, gold price has corrected logammulia.com of Rp10 thousand per gram. Based on data on the site, the lowest price of gold in December 2010 was Rp404 thousand per gram.

In gold shops lathif Chan, Blok M Square, South Jakarta, on Thursday, January 6, 2011, the price levels of 24-karat gold sold Rp410 thousand per gram. In earlier trading, precious metals prices were still above Rp410 thousand per gram.

“The price drop happened since yesterday (Wednesday),” said Denny Defriansyah, Chan lathif gold shop owner, told VIVAnews.com. He said the price decline is the impact of fluctuations in gold prices in international markets. “I can not forecast until when,” he said.

Meanwhile, in the gold shops Kaliem, Melawai area, South Jakarta, the price of gold is still priced quite high, although down from Rp410 thousand Rp 2,000 per gram on Wednesday, becoming Rp408 thousand per gram on Thursday. “Since Lebaran until now the price ranges from Rp 400 thousands per gram,” said Siska, gold shop owners Kaliem.

Investing in gold?

Denny explains the decline in gold prices was responded to a number of consumers with buying gold for long term investment. They hunt for precious metals (gold yield of 24 carat) and jewelry in the form of necklaces, bracelets, or rings. “They’re buying for and then keep it. This is as a strategy to spread investment portfolio,” he said.

He that consumers continue to monitor the development of world gold prices before deciding to buy the precious metal. “Better still wait and see, first, because we can not predict (prices) going forward,” he said.

In his blog, Denny admitted the difficulty predicting the gold price fluctuates significantly. “It’s very difficult for us when to suggest consumers should buy or sell,” he said.

According to Denny, the decision to buy or sell gold depending on the investment objectives, “whether for short-term investments, long term, or simply as an ornament.”

Under it, consumers should buy products jeis gold as needed. If only for jewelry, for example, consumers should buy jewelry with high levels of 22-carat gold. Due to these levels, the jewelry can be designed to attract.

It’s different if consumers are buying gold for investment purposes. “If the goal for investment, it is advisable to buy precious metals or jewelry with high levels of 24-karat gold,” he said.

As is known, world gold prices fell again Wednesday, after a day
previously trimmed to 3.1 percent. The decline in gold prices was triggered by the strengthening U.S. dollar against several major world currencies. The U.S. dollar index rose 1.07 percent to U.S. $ 80.28 on Wednesday. Meanwhile, the euro exchange rate against the U.S. dollar fell 1.12 percent to U.S. $ 1.31 per euro.

Errors in determining the success of market segmentation dangerous marketing strategy. The impact is not only spread the targeting market, but also can be fatal in all strategies and tactics that run the company. Market segmentation fault usually stems from a lack of market information. As a result, the grouping of consumers do not correspond to actual market conditions.

Each market is unique, because consumers are definitely different from one another. No market is completely homogeneous. Only in the marketing world, the number of consumers who are very much this is impossible “captured” one by one. So they then simplified. Consumers who have the same characteristics are grouped in one segment of the market (segmentation).

The biggest problem in Indonesia, is the number of companies who often make decisions based on information that is not enough. Marketers must be able to see the structure of the industry to avoid the segmentation fault. They must conduct market studies, utilizing market research and make intelligent marketing in order to know exactly what kind of market.

In order not to get stuck on the error in determining the market segments accurate market research plays a very important. Focus on the market are usually inadequate due to lack of inability to identify market segments and bad prioritisas in determining the market segments

Every time I open yahoo email, on the left below the banner ads that always arise from the women really began to make up, nail polish until the rows of cute shoes instead try to attract my attention.

Likewise, when I open , infotainment channel which became one of my favorite channels  because guns had been watching the news on TV gossip. Info boutique clothing, handbags, shoes to a place to hang out or even a cool and fine dining niche has always managed to steal my attention.

Not only in online communication activities in general are targeted, according to context and behavior, always more successful at getting attention.

In online, behavioral communication supported by technology that can automatically supply the ads only to the target. Database-based approach is the one who made ??Yahoo, MSN, facebook etc..

What about Indonesia, which on average have their online media based on membership? how to apply behavioral targeted ad so that we are doing more communication is more pervasive and efficient message is costing?

No / lack of reader-based database grouping, does not mean an obstacle to doing targeted ad. The first thing to do is to select and study each channel and to treat each channel with a different approach.

Example: If your product is intended for men and women and want to advertise on the public portal, do not rush to put on the public channel, but look into the possibility of a special channel that is usually visited by men and women.

Internet penetration has been so rapidly entering every segment of society. The impact of media on this one also has changed the pattern of life and community interaction. In terms of shopping and find the items needed can not be separated from the influence of online media. Not to mention the mobile applications that also support the growing lifestyle with online media. Business environment and marketing strategy will inevitably have to take advantage of online media. Changes or complementarity between online and offline marketing strategies have a pretty significant role for the business.

The number of Internet users that the greater provide great opportunities for businesses to attract customers through online media. Choice of online media as a marketing tool has several advantages including low cost and a very wide range.

However, the marketing strategy through online media is not necessarily provide effective results. Needs to be done with seriously and measurable evaluation of the results.

Some online marketing strategies that can be done is through email, forums and the website itself. Online business through the medium of the website should be considered detailed product information or services offered. In addition the design should be attractive and easy to navigate. In terms of payment should be adjusted to the character of the society Indonesia ie cash on delivery and transfer.

Besides the things above in the online business, a factor of trust and confidence the buyer is required. Given the online business between the seller and the buyer does not meet directly. Also the goods sold has not been seen directly by the buyer. To support this need to be included contact support such as name, address, email, yahoo messenger, telephone and others. This is important if there are things that need to be clarified from the existing web catalog.

A little refresh our memories back, that in the Marketing Revolution there were 12 or 12 approach to touch the pillar marketing target market. The 12 pillars of marketing it as a compendium of a great marketing concept that has been highly tested. As I outlined earlier, that if you do the pillars that I teach, it will get great results too. The second pillar is a referral, that is, not that touched our own market.

Previously I wanted to ask, who of you who’ve come to one of my seminars because it was invited by someone you know? Apparently, from the results I get when I ask it in a variety of seminars that I held, many of my audience turned out to be the result of the referral.

In this case we can provide a form for the referral program, for example, member get member. This method has been widely used by companies engaged in credit card, they often provide member get member program, and give you points redeemable for various products that are very interesting. Often entrepreneurs forget how this referral.

I have been practicing this way to offer various seminars that I held, for example by offering discounts of up to 30% for participants who register I should find yourself a new customer, preferably through another person who invites discounts.

This will just be able to be a means of marketing our time factor. The third pillar is the endorsement, or that selling is not our own. Almost the same as the referral, but if the referral of people usually take one, but the endorsement, a person could ask a thousand people.

For example, you already have a surgeon who become your customers. You could offer to the surgeon, “Would you get this program for a year?”, If he would answer, then we can offer the following, “Can you give a letter to all surgeons in Indonesia to give testimony that you have followed my seminars.

Another example when I was invited by an aviation maintenance company, I ask if they have a list of upper-class people who become their database. For instance, from there we know there is an airline president reliable, then he could go on to say,

If you want to run a marketing strategy through this package, there are several things to consider design features that can sell the product packaging that is:

1. Could lead to appeal to consumers because of its different forms.
No need to make an expensive product packaging design, packaging which you can pose important stimulus for consumers to make a purchase consideration of your product.

2. Jump on the perception of the buyer.
This means that packaging design products that are made must be captured directly by the consumer point without having to think too long. For example, if the product is a soy sauce, soy sauce then the contents must appear prominently on product packaging design. So once consumers see the product, they immediately recognized that the product is ketchup, not herbs.